Top Tips to Optimize Your WordPress Website

September 22, 2020

If you are fed up by the low speed of your WordPress website then now is the right time to improve its efficiency. Studies have shown that about 45 percent of visitors bounce back when site-loading requires a speed of more than 2 seconds. So to keep half of the users interested all you need is to speed up and get a fast loading WordPress website.

While running e-commerce, one has to deal with online buyers who are considered impatient users, so ensuring a great customer experience is vital. Optimizing a website appears to be a better and more effective solution to attract viewers, online buyers, and visitors. The faster the site-loads the better it is for user experience and engagement and it also helps with SEO. Loading time or speed is the most commonly reported problem with a website.

The slow speed of a website can result in bad user experience and can harm indexation. The higher the bounce rate, the lower the viewers of the site. According to experts, a bounce occurs only when a visitor visits your website but moves forward without interacting further with the site. A slow website where traffic loss occurs at the same time it is responsible for a bad impact on revenue collection.

Speed plays an important role when dealing with a website. There are many ways to rank higher, to boost the loading-time, to improve user experience, and to lower the bouncing rate. Firstly, all you need is to find out the actual bouncing rate of your website which can also be done by many different techniques but the best of all is Google analytics.

Speed: an important factor for any website

In this world when every website is striving for a better position and struggling to reach a competitive edge, better survival of a website is difficult with a higher bouncing rate. A website should have faster loading time, and provide a better user experience. A website with more loading time will lose the interest of the user and the user will ultimately move to another website with the same products and services. The attention span has been reduced by 4 seconds from 12 seconds to 8 seconds.

This means  you have only a couple of seconds to create the first impression.

A High-Performance WordPress Hosting

One of the important factors that has a major influence on the speed of your WordPress Website is the hosting. A WordPress host for your WordPress website is a must. The purpose of a host is to provide storage for all the data including images, videos, content, documents, files, etc. The basic purpose of a host is to provide a better and a more convenient way to manage all the data quite easily so that it could be easily accessible and then can easily be routed to the customer.

Among some of the different types of websites host, your responsibility is to find the best for your website that could bring the website to a higher rank and satisfy the customer by reducing the bounce rate. It is important to start making the correct decision right from the beginning. Some of the hosts are mentioned below that could be appropriate to be used as a host

·         Shared WordPress Hosting

·         Managed WordPress Hosting

·         VPS WordPress Hosting

Lightweight WordPress Themes

A website owner should focus on getting lightweight WordPress themes. Many themes are being offered on the WordPress platform, one must opt for the lighter one. Some dynamic components that are very appealing are offered by these WordPress themes these dynamic components include social media icons, sliders, widgets, and other elements. A lightweight theme is beautiful and appropriate for maintaining optimal speed.

The theme offered by WordPress is specially built for the purpose that you desire, which is fast lightweight WordPress. To make it suitable you can just disable the features that are not useful according to your needs in this way you can opt richer WordPress theme for your website. Some lightweight WordPress themes are given below:

·         GeneratePress

·         Activello

·         Ashi

·         OceanWP

·         Astra

A new WordPress theme is what everybody’s looking for. But just be careful that all the shiny features that a theme intends to have will have some impact on the loading time of the website.

Maintaining the speed of the WordPress website

Maintaining the speed of the WordPress website is as important as optimizing it. One can maintain the speed of the WordPress website by reducing the image sizes because the images with high-resolution contribute a lot to the increased size of the webpage. All you need to do is to reduce the image size without compromising its quality.

Manually optimizing the images is possible. Some plugins for image optimization which will result in a drastic reduction of image size and thus improving the speed of the website are: 

·         WP Smush

·         EWWW Image Optimizer

Optimizing the WordPress login URL:

We need to change the WordPress default login URL because the default login URL is the same for all the users – domain.com/WP-Admin/, which is easier for the bots and hackers to target the website for malicious activities.

Limiting the Number of Posts On Your Blog Feed:

The number of your blogs on a page can affect the speed of your WordPress website by loading all the 50 to 60 thumbnails together either blog’s feed is set on the homepage or a specific blog page which will drastically reduce the page speed of the website.

Optimizing your website isn’t an option but a necessity. To improve the performance one needs to boost up the loading time of the WordPress website. A fast loading WordPress website provides many short-term and long-term benefits that you will start observing after optimizing the website.

Avant Tech specialises in WordPress and Customised Website Development services. Get in touch with us today for an obligation free chat.

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